Demand Generation Agencies Salesforce.com Trigger Marketing Vendors 
Customer Experience Matrix
SEPTEMBER 1, 2009
Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. But it will meet the needs for most marketers.
Customer Experience Matrix
MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. So now the story can be told.
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Customer Experience Matrix
JULY 17, 2009
Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.
Customer Experience Matrix
JULY 30, 2009
Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.
Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Vendors take note. Will Marketing automation and CRM remain separate?
Customer Experience Matrix
AUGUST 12, 2010
But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
Customer Experience Matrix
APRIL 26, 2011
Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.
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