B2B Marketing Analytics
APRIL 3, 2022
The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This is exactly where most of the marketing teams end up dropping the ball. Gone are the days when a marketer could just go by what she “felt” was right.
B2B Marketing Analytics
FEBRUARY 24, 2020
Whether it is digital marketing, ABM , partner marketing, demand generation, events/field marketing , every marketing organization has a set of “Strategic Metrics” (with different definitions, unique to how a company operates) that it tracks to measure performance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Analytics
FEBRUARY 4, 2019
If you belong to this tribe of revenue marketing leaders, you will find this post interesting. Every marketing organization has a set of “Strategic Metrics” (with different definitions, unique to how a company operates) that it tracks to measure performance.
LeanData
JULY 13, 2020
Our marketing team was often left scrubbing data and preparing for meetings with sales and finance to no avail—we still lacked what we needed for alignment and as a result suffered from the perception of underrepresented influence. What is the most successful touch point in pre-opportunity creation versus post? How it Works.
Adobe Experience Cloud Blog
AUGUST 10, 2016
Luckily, we’ve done the research for you and compiled all the information you need in our new Definitive Guide to Social Media Marketing. For a sneak peak, let’s take a look at five ways social media marketing drives value across the entire customer lifecycle: 1. Multi-Channel Campaigns. Download it today!
Customer Experience Matrix
JULY 18, 2014
Further evidence: the advanced measurement techniques that have been widely adopted, like marketing mix models and multi-touch attribution, all have proven bottom-line impact. The impact of marketing ROI, on the other hand, is often less clear. If not, would you find it an interesting topic for a survey?
B2B Marketing Analytics
JUNE 28, 2020
Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.
Expert insights. Personalized for you.
52 
Let's personalize your content