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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

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Optimizing your site information architecture (IA) for Panda

Biznology

So we build the whole experience–from the URL through the navigation to the content, links and images–around those keywords. No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. They look for content about topics.

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The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. You should also have a clean content taxonomy so that the add-on can discover and compare content within categories (blogs, white papers, and so on) based on consistent URL naming conventions. If you haven’t already, start with that analysis. Involve both sales and marketing in the conversation.

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Complete On-Site Technical SEO Checklist

seo.co

There are several key features provided by Bing Webmaster Tools, including the ability to submit URLs to be indexed in Bing and to request that Bing ignore certain URL parameters. For example, say you’re in the food industry and your competitor published a white paper on the health benefits of eating potatoes.

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What Is A/B SEO Testing?

Single Grain

URL structures. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. If I shorten my URL structure, then Google will be able to understand my page’s content more easily, and therefore rank my shorter URLs higher in the SERPs ”.

SEO 104
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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

Step 7: Decide on Your Site/URL Structure. Similarly, you can create different URLs with pretty much the same content but with regional variations. Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Hreflang Syntax.

SEO 98