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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Every company has a sales and marketing function. Quality insights powered by business natural language processing (NLP) Obtaining and managing accurate information about 10 companies seems fairly straightforward. But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. All this is to say: software permeates everything.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Train and motivate them well. How do I match and de-duplicate customer records effectively? As a marketer, your concern is delivery.

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Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

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Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Rearticulate which data actually informs your marketing strategy. Here’s a short list of folks who should know their roles in advance: Project manager: Lead the implementation plan; communicate honestly. KonMari Your Current Marketing Platform.

Marketo 66
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4 Ways to Clean Your CRM Data

GreenRope

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM 40