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Zoominfo
MARCH 15, 2022
Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Manual labor can’t possibly handle it all. For many organizations, data management has become a time-consuming burden.
chiefmartech
MARCH 13, 2024
The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. All this is to say: software permeates everything.
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Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Train and motivate them well. How do I match and de-duplicate customer records effectively? It’s a never-ending battle.
Hubspot
JULY 27, 2023
Gain access to insights from the market and/or internal resources. How AI Can Help One of the most powerful capabilities of AI in sales is handling time-consuming, manual tasks. Prospect and Lead Management A steady stream of leads keeps businesses afloat. No wonder so many salespeople turn to AI to manage their lead pipeline.
chiefmartech
AUGUST 28, 2018
As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. I believe there are two overarching challenges in marketing operations today: Our environment is continuously changing, often quite rapidly.
Televerde
SEPTEMBER 11, 2019
So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy. How exciting!
SmartBug Media
APRIL 17, 2020
But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. De-duplicate your leads.
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