Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond
chiefmartech
MARCH 13, 2024
The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Deliver instant product value.
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