chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. All this is to say: software permeates everything. Tech stacks are large. And large enterprises have 650.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Budget Programs 93

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? If you are using incorrect lead sources, will you be able to hit your metrics?

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. It provides information that takes up your time and leads teams to lose faith in the CRM and one another. You should have a purpose in mind while using any tool or platform; using software aimlessly has never benefitted anyone.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? This allows you to manage the number of growing channels for lead generation.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Hubspot

SEPTEMBER 4, 2019

Software has eaten the world, as Marc Andreessen predicted eight years ago. Here is just a sample of the categories our partner ecosystem powers: Event management. Loyalty program management. Influencer management. RFP response management. Data cleaning and de-duplication. Webinar production.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Biznology

JUNE 6, 2012

That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. The site at the time was organized by the business units that offered cloud-related products and services–infrastructure, software, services, etc. For example, …/software-as-a-service/index.html.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

6sense

DECEMBER 10, 2021

It’s hard to believe, but Day 2 of Breakthrough crammed even more value into the day. It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. But there were lots of barriers to achieving those goals, namely: A lack of end-to-end visibility due to a erratic data management (i.e.,

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62