The Point

JUNE 11, 2010

Great lead nurturing starts with more than just software. Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Download your copy of the white paper here.

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Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

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Lead Management Process Work Management Sales Qualified Leads 100

The Point

JUNE 29, 2009

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic.

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The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Use multiple excerpts from your new white paper as blog posts (or tweets).

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

NOVEMBER 15, 2010

Does a Webinar registration imply more interest than a white paper download? For a new white paper, tailor a specific message to prospects who registered for a Webinar on a similar topic. Perhaps, but maybe not. A simpler, and more realistic way to leverage prospect behavior is to segment emails based on activity, or lack thereof.

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Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. A good database marketing strategy and solid CRM implementation is critical. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Think back on that experience. Now imagine after having done so, the vendor tries to call you.

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