Biznology

FEBRUARY 28, 2014

Magill wraps up his discussion with: “If you suspect you’d have trouble serving them with court papers, do not do business with them.”. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. You can find more thorny data issues and solutions in our new white paper , available for free download.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use multiple excerpts from your new white paper as blog posts (or tweets). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Maybe marketing the library as a whole is a way to bring older content back into the light. Drive subscriptions.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Biznology

JANUARY 30, 2015

In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. You can find more thorny data issues and solutions in our new white paper , available for free download. Like this post? Sign up for our emails here.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2007

The marketing engine also maintains some form of customer database—again, I haven’t contacted the company for details—that holds customer preferences and permissions, predictive model scores, and external information such as demographics, billing, and phone usage. It took conventional database marketers years to reach this stage.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. Yet, figuring out the the purpose of the engagement can be tricky.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith. It’s hard to say.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. A good database marketing strategy and solid CRM implementation is critical. Now, before introducing an alternative to BANT, I would ask you to think about the mindset of business prospects when they first express interest by sharing their identity.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

PureB2B

DECEMBER 30, 2019

Find our how to make the best of your B2B marketing efforts by checking out our White Paper The Complete Guide to Data-Driven Marketing. The right data will give you valuable insights for building customer relationships and sales prospecting. The post Every B2B SEO Strategy Needs… appeared first on PureB2B.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

Biznology

DECEMBER 26, 2012

B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships. A new study from the Content Marketing Institute and MarketingProfs, which says that 54% of B2B marketers plan to increase their content marketing budgets in 2013.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

PureB2B

NOVEMBER 26, 2019

Today, marketers must develop a steady stream of new and relevant content to drive targeted traffic to their websites, attract new prospects, and nurture existing leads. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

The Point

MARCH 27, 2013

For more tips on lead nurturing, download a copy of our white paper: “ Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JANUARY 24, 2013

Adapted from the white paper: “Top 10 Tips for Lead Nurturing Success (How to get the most from your lead nurturing program, and how to plan for success if you’re just getting started)” To download a free copy, click here.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Biznology

JUNE 29, 2017

Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. If your customer records are incomplete, ask your database marketing partner to append additional elements to allow communications through these other channels. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

PureB2B

AUGUST 3, 2016

Your CTA could come in the form of a white paper, in-depth details about the post, or other valuable content in exchange for the reader’s contact information. Database Marketing ) to other resources on your site. This is where the Slide-in CTA comes into the picture—literally. Throughout the post, link these words (i.e.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

Your CTA could come in the form of a white paper, in-depth details about the post, or other valuable content in exchange for the reader’s contact information. Database Marketing ) to other resources on your site. This is where the Slide-in CTA comes into the picture—literally. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Database Marketing. Paper Merchants. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. CDPs usually include a customer database, marketing automation, multichannel campaign management, data analytics, and real-time interaction management.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

The Point

FEBRUARY 18, 2014

A company in a nascent product category is more likely to find value in a database marketing approach, one in which they acquire “cold” names of prospects that meet target demographic criteria, and then market to those prospects consistently over time with a stream of informational offers.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Salesforce Marketing Cloud

DECEMBER 12, 2022

It also enables you to track sales, service calls, and customer behavior so that you can better refine things like SMB-specific product offerings, marketing journeys, and service center call scripts. Or, even worse, they send a service agent to the site with a stack of papers to manually complete the process.

Small Business Marketing 52

Small Business Marketing SMB Enterprise Management Automation 52

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. For more information on this topic, request one of our more popular white papers titled Profiling, Targeting and Segmentation. The more relevant the communication the more it’s personal.

Trends 80

Trends B2B SIC Telemarketing 80

Webbiquity

MAY 29, 2012

It can happen when you lose your anonymity by providing the most rudimentary personal information on a vendor’s website, such as entering your name and email address in order to register for a webinar or download a white paper.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Customer Experience Matrix

JULY 28, 2009

There is certainly some overlap: “execution” in marketing automation typically includes nearly all the demand generation functions except for landing pages and Web content management. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

JANUARY 6, 2014

Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts. Clean up your database. Use more infographics. Infographics don’t always command respect.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The ROI Guy

SEPTEMBER 20, 2012

Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Read the white paper here: [link] Feel free to contact me if you have any questions.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. And they are prepared to have this conversation every quarter.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

PureB2B

APRIL 20, 2022

One common challenge most marketers have is the sheer amount of untouched contact data that sits in their system. However, B2B marketing teams can streamline their database marketing with a strategic nurture campaign. There’s a difference between a strategic marketing nurture and email marketing, though.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62