The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Smarte

MAY 24, 2023

When it comes to finding new business opportunities and leads, having access to a reliable and comprehensive database is essential. In addition to providing accurate data, a top sales database provider should also offer advanced filtering options and segmentation capabilities.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

The Point

FEBRUARY 18, 2014

Whether a company should predominantly use inbound or outbound marketing; 2. The type of content most likely to work best for demand generation. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100