Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates. Final Thoughts About Business Data. It’s a necessity.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). 9 Expert Opinions on Marketing Productivity. More than 40% of participants said they thought they had already adopted AI-driven marketing ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? I think data hygiene has to fall on C-level shoulders.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Martech

SEPTEMBER 8, 2021

In my humble opinion, operations specialists should focus on system administration and educating others about the systems’ possibilities and limitations. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration. The field needs clearer distinctions.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

Customer Experience Matrix

MAY 15, 2011

At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”. Not surprisingly there was a wide variety of opinions both from the panel as well as from many attendees I talked to later in the day.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120