DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Another gap occurs in lead scoring.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

The Mx Group

APRIL 10, 2018

Any number of factors can cause an email to be tagged as spam, and many marketers already know how to avoid the most common pitfalls. But what they don’t realize is that email deliverability requires more than simply avoiding spam triggers. High bounce rates from invalid data, which can hamper deliverability.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

The Point

DECEMBER 15, 2020

By their nature, third-party lists offer a greater risk for spam complaints, so it pays to keep those names on a shorter leash, so to speak. * The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

DealSignal

DECEMBER 28, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations. Another gap occurs in lead scoring. How about your email programs?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations. Another gap occurs in lead scoring. How about your email programs?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52