Zoominfo

MARCH 24, 2021

However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? In simplest terms, poor data quality is bits of inaccurate information. The short answer—a lot.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Data Hygiene: Data decay is unavoidable.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Contact ZoomInfo today to learn more about improving your B2B marketing efforts.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

MARCH 8, 2022

What is poor data quality? Poor quality data is inaccurate data. Outdated information (old job titles, changes caused by mergers and acquisitions, etc.) Three problems bad data causes for sales teams 1. Webforms help you capture first-party data — your most valuable business data.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

APRIL 27, 2022

What are examples of dirty data? What are the consequences of dirty data? How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. Time to get messy.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 23, 2018

But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. Get a Demo Why Do I Need A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100