Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Focus your organization efforts around two primary places: your customer database and your inventory management system. Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Create data-management processes.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. Let’s take a closer look.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Here’s the best practice: Create a centralized data input group.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

ClickZ

JULY 29, 2019

My first software job was as an inside sales rep in 1999. The first ten years, I spent in field-facing roles like sales, pre-sales, engineering, and product management. . I didn’t realize it when I got into marketing, but this empathy for sales and customers has really helped me. Everything creates data. .

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Contently

MARCH 23, 2021

While everyone wants to attribute content directly to revenue, it’s silly to attempt that before you gauge how effectively you built an audience or generated leads. The walk stage is strategic to lead generation. The run stage is strategic to revenue generation. Walk: Strategic to Lead Generation. Leads Generated.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Maybe have never even had a sales job or a college-level marketing class. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40

Heinz Marketing

APRIL 30, 2018

Pacific for an episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Sales Management 52

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 52