Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner


NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.” Everything creates data. . Most marketers are not data scientists by trade.

The Demand Gen One-Stop GDPR Workshop — White Paper


Our white paper, “The Demand Gen One-Stop GDPR Workshop,” takes a role-specific approach to GDPR prep to so you group project leaders (looking at you, demand generation) can spearhead the charge towards compliance.**.

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6 thorny data problems that Vex B2B marketers, and how to solve them


Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The most recent data is the one you should default to.

This Year, Tackle These 3 Demand Generation Priorities First

The Point

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Good content is what fuels modern demand generation.

4 Steps for Better Lead Generation

Marketing Action

If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. The number-one problem for both years was “Generating more leads,” given by 61% and 60% of marketers respectively. A Deeper Look into Lead Generation.

Predictions for B2B digital marketing in 2013


My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships.

Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). But what does an effective B2B data-driven marketing strategy look like? Marketing data is a marketing problem!

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Updated B2B Facebook Page Examples with Data , July 23, 2010. Demand Generation (91). Data Hygiene (4).

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