SalesIntel

APRIL 28, 2022

You need a structured strategy and planning to ensure the ROI (return on investment) is there. Explore channels and options that can give you a good ROI for every marketing campaign you run. Before you can calculate your ROI, you must first define your goals. Do you know your goals – Checked?

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. What is a soft bounce?

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SalesIntel

JUNE 2, 2021

If your email marketing ROI is less than impressive, it’s time to make a change. A basic formula for calculating your email marketing ROI is: (Gain-Spend)/Spend = ROI. To demonstrate the ROI of your campaign, monitor how your audience communicates with your emails. This raises the open rate and ROI of your email campaign.

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ROI Email Marketing Marketing Automation Services Work Management 52

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. If you only audit your data when you notice errors, it will be too late.

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Zoominfo

NOVEMBER 27, 2018

Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ). lower click-through rate. higher click-through rate.

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