Purchase and Segmentation - B2B Marketing Zone

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

JANUARY 26, 2016

Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “It’s

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Peer-to-peer B2B Marketing Trends Sales Qualified Leads

B2B Blogging Gets Publishing Discipline

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content.

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B2B Marketing Zone

Paul Gillin

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

B2B Blogging Gets Publishing Discipline

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