Martech

MAY 13, 2024

We reached $40 million in recurring revenue but lacked a forum for collaboration and idea-sharing with our several thousand customers. Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. They are critical to scalable return on investment.

Communities 107

Communities Paid Search Agency Peer-to-peer Work Management 107

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Engagio

APRIL 19, 2021

You’ve developed a customer experience that delights that visitor, that customer, that potential buyer, in such a way that they want to work with your company. When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape?

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Alexa! Thank you for joining us.

Forrester 115

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 115

EveryoneSocial

MARCH 30, 2021

Aligned Goals of ERGs and OKRs and KPIs. Welcome back to the EveryoneSocial overview of ERGs for your workplace. If you want to start from the beginning, definitely check out the first post here , otherwise you’re welcome to begin with this second post. Prompt and facilitate discussions about growing membership and increasing engagement.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Zoominfo

MARCH 2, 2021

When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. And in this fast-paced world, solutions that are quick, secure, and efficient are imperative for customer satisfaction, financial security, and business efficiency.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. So, that’s exactly what we did. So, that’s exactly what we did.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49