SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Condition the customer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Convert

OCTOBER 4, 2022

With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world — promising ridiculous numbers just to win clients is a bogus approach. Once you secure your clients, you’ll have to build trust—which will be shattered if you don’t deliver those conversion numbers.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

Buffer

JULY 22, 2020

We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. Our current 4-day workweek experiment is an example of that. Ithen put the idea through a customer discovery and validation process to ensure it was a problem others had, too.We

Product 94

Product Enterprise Management Work Management Marketing Management 94

Marketing Insider Group

JULY 1, 2020

Content marketing is the kind of marketing that delivers ROI you can measure. It delivers revenue to the bottom line. It delivers a return on investment to the business. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. And then some.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Terminus

OCTOBER 20, 2020

A clear focus on revenue means a focus on the full-funnel: growing brand awareness efficiently by focusing on best-fit future customers, creating opportunities with them based on engagement data, accelerating those opportunities to closed/won, and retaining and growing those customers. It all starts with “progression rules”.

Top of Funnel 41

Top of Funnel Account Based Marketing ABM Lead Ranking 41

Convert

AUGUST 15, 2022

Do you want your Shopify marketing machine to generate more customers and take you to 7-, 8-figures, and more? Because: As to methods; there may be a million and then some, but principles are few. Nowadays, people get brand-aware on social media channels. Experiment With Themes and Apps. Harrington Emerson (paraphrased).

Optimization 59

Optimization Examples ROAS Paid Search Agency 59