Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

NOVEMBER 8, 2022

Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. The Importance of Content Marketing.

Marketing Budget Creation 289

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 289

Marketing Insider Group

AUGUST 26, 2020

Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Measuring content ROI is the best way to learn how much value we bring to the table. If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. Estimate Your Costs. Here, we use DivvyHQ.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. For example, for many of our larger clients, we handle the basic SEO-driven articles they publish once or twice and week.

Marketing Budget Creation 261

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 261

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 147

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 147

Marketing Insider Group

JUNE 8, 2020

As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board. After all, marketing budgets are often one of the first things to get cut when future cashflow is threatened, right? Snd winning all the traffic and leads.

Paid Search Agency 283

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Budget 283

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. The changes in buyer behavior due to the shift to digital have meant that marketing has overtaken sales in importance. Quick Takeaways.

Top of Funnel 344

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 344