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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

There are plenty of tried and true work plan templates you can download and customize to fit your specific project needs. Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Test your UX. Check third-party integrations.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. There are different definitions for what constitutes a “long-tail” keyword, but the simplest is this : long-tail keywords are keyword phrases more than a few words long. What Are Long-Tail Keywords?

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14 SEO Mistakes to Avoid During a Website Redesign

SmartBug Media

This blog was originally published May 2017 and has been updated for accuracy and comprehensiveness. Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through. This is a key element of inbound marketing programs.

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.”

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Top SEO Agency Software for Success in 2021

Single Grain

Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Book My Free SEO/Marketing Consultation . Content Marketing. Project Management and Team Communication. Social Media Manager. Content Marketer.