Remove Curation Remove Ethics Remove Opt-out Remove Privacy
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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Disclose how the technology is being used and give applicants the option to opt out.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Personalization and Privacy.

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. While the ethics behind collecting user data is universally shifting (i.e., Opting out of future data collection. Dig deeper: Why marketers should care about consumer privacy. Get MarTech!

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

For example, let’s say a fashion brand wanted to reach its audience using TV ads, The brand could roll out ads within popular streaming services featuring its latest collection, and it could specifically target those ads to viewers who have shown interest in fashion-related content or have previously visited the retailer’s website.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

For example, let’s say a fashion brand wanted to reach its audience using TV ads, The brand could roll out ads within popular streaming services featuring its latest collection, and it could specifically target those ads to viewers who have shown interest in fashion-related content or have previously visited the retailer’s website.

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3 Ways Healthcare Advertisers can Ditch the Third-Party Cookie Diet

Digilant

This “opt-in” culture puts the power in the hands of healthcare consumers, which is good. Build out first-party data. . As long as first-party data is ethically obtained, stored, and implemented, it can become the springboard for an exceptional user experience. Consider this example.