ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders
Marketing Insider Group
NOVEMBER 16, 2021
It’s the Year of Customer Centricity (again). The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX). Metrics and Measurement have never been more important.
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