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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. According to a report published by Salesforce, “97% of marketers witnessed a rise in business outcomes as a result of personalization.” Why Personality-driven Marketing Works.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

We've seen the stats that back up using social media as a legitimate business practice. To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. You can customize metrics that matter most to your campaign or social channels for your reports. ActiveCampaign. Price: $9/mo.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. Difference Between B2B SEO and B2C SEO.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Sounds like an understatement, right? Translation? Email marketing.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

But before you draw your map, you first need to solicit buy-in from stakeholders that will make your content journey possible. The DIY tool: This checklist is part of the article How to Win Your Battle for Content Marketing Buy-in [50+ Stats]. Drive greater loyalty, satisfaction, and evangelism among your existing customers?

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The Stages Of Building an Email Marketing Sales Funnel 

Mailmunch

Every email marketer has one goal: growing email lists and converting subscribers to customers. A marketing funnel includes the steps any visitor takes towards becoming a customer. It is a representation of the customer journey from prospect to buyer and then to an advocate. . Let’s start with the marketing funnels.