Valasys

FEBRUARY 21, 2020

Marketers need to convey their brand story through multiple touchpoints including their website & B2B advertising. Brand advertising also helps in improving the organic click-through-rate (CTR) for the targeted keywords. Read more on: 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. Knowing your CTR could help a lot in optimizing your message. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Circle Studio

OCTOBER 12, 2017

Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Word of mouth – Words exchanged from person to person around a product, service, or brand. Learn More About Customer Experience. Can be measured in number of visitors or number of pages visited.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

QuanticMind

SEPTEMBER 28, 2016

Panelists warn against over-focusing SEM efforts on lower-funnel prospects on such metrics as return on ad spend (ROAS) and return on investment (ROI) – doing so means your brand may not be making enough touchpoint contact with customers during their buying journeys.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84