Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator
Martech Advisor
JANUARY 8, 2020
Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.
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