Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JANUARY 7, 2020

Personas – show relevant content for some of the personas we sell to, such as marketing operations, demand generation, and marketing leaders – this helps increase CTR. We, of course, use Bizible for multi-touch attribution tracking and optimization, including for all of our ABM efforts.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Only B2B

JULY 21, 2023

Click-through Rate (CTR): Measuring the percentage of users who click on syndicated content, indicating their interest and intent to engage further. The average CTR for B2B content syndication efforts is roughly 0.5%, according to a survey by the Content Marketing Institute. Let’s examine some crucial statistics for this group.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Vidyard

OCTOBER 27, 2019

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Single Grain

JUNE 10, 2021

Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia. A collection of touch-up tools lets you retouch photos. Enterprise: Includes everything in the Business Class plan plus additional features like organization wide permissions and multi-board guests. Business Class: $12.50

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94