Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? Editor's note: For example, using Salesforce for Google AdWords.)

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

JULY 11, 2017

Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? Where is digital headed? The future is here, folks.”

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. Read about why PPC experts sometimes use this strategy here. via Google ).

PPC 111

PPC Practices SEM Best Practices 111

Metadata

DECEMBER 8, 2021

They recommend measuring what their platforms were built to measure… not the metrics that matter to you, your boss, and your boss’s boss. What’s even more dangerous is that influenced revenue has the habit of getting marketers laser-focused on the easiest-to-measure channels instead of the highest-impact channels. Less is more, here.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Hubspot

JUNE 19, 2014

Have you ever heard an acronym but you didn''t know what it meant? It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Examples: Salesforce.com, Google. B = Budget: Determines whether your prospect has a budget for what you''re selling. BR: Bounce Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. What Are the Best Types of Questions to Ask ChatGPT? For example, “What are some good strategies for improving time management? ” or “What are the key principles of economics?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52