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Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for. While Web 2.0

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Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.” CONTACT INFORMATION. Media Contact.

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Versium Announces Major Corporate Milestones and New Hires

Versium

Sherman has more than 20 years of experience in executive management, sales, marketing and technical roles with both established Fortune 100 companies as well as startup organizations. Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.

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4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world. 55% of organizations work in silos, creating misalignment both internally and externally. Lack of executive ownership.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

Invest in digital and social selling training to upskill your teams!” The former is just good old fashioned selling, while the later is optimize your sales and marketing resources – time, headcount and budget – by focusing them on the accounts most likely to drive big revenue. ” Wake Up People, It’s Account-Based!

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What Salespeople Need to Know About the New B2B Landscape

xiQ

Selling has always been more about the buyer than the seller. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. That is, core solution-selling and account-management skills still matter. by: Frank V.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > September 27, 2006. -->.