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5 top public relations management tools and tactics for 2023

Valasys

The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Press releases are a relatively affordable outreach strategy.

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. Analyze your contact database or CRM.

PR 188
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How to Get Content Marketing Wrong? Think Like a PR Person

Content Marketing Institute

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. Click To Tweet.

PR 105
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What the Sales Funnel Can Teach Your PR Department

Convince & Convert

Sales and PR have a lot in common—even if both sides are reluctant to agree. But there are still elements that can be borrowed from sales and repurposed for success within PR. How can you leverage the traditional sales funnel and tried-and-true sales techniques to lend powerful insight to your PR efforts?

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. Especially in PR, success is earned from the relationships you keep. Contact management.

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. Especially in PR, success is earned from the relationships you keep. Contact management.

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. Especially in PR, success is earned from the relationships you keep. Contact management.

PR 40