How SaaS Marketers Can Prove ROI with Revenue Attribution
SmartBug Media
JUNE 23, 2020
How can SaaS marketers set themselves up for success and tie every effort back to revenue? Here’s how you can start proving ROI using revenue attribution. What Is Revenue Attribution? In fact, HubSpot estimates that inbound marketing budgets are cut at least 12 percent more in companies that don’t focus on and calculate ROI.
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