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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

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Salesfusion Acquires LoopFuse to Expand Midmarket Presence

SugarCRM

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with.

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Today we welcome LoopFuse into our family.

SugarCRM

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Today we welcome LoopFuse into our family.

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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring. But I’m pretty sure there are others.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. add social media data to prospect profiles.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.