Remove our-team
article thumbnail

The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

108% more acceptance of Marketing Qualified Leads (MQLs). Leaders need to ask themselves: What is the structure of our sales and marketing teams? What is the exact nature and path of our customers’ journey to purchase? What percent of our qualified leads are converting? Are customers happy with our product?

article thumbnail

3 Tips for Efficient Wait Steps in Marketo

SmartBug Media

Right now, big decisions are happening about when and how to re-open our economy. At the strategic level, we have to decide when and how our audiences should hear from us. In a small way, marketers can relate. In any marketing campaign, knowing when to wait and when to re-engage is key. Read more about pausing in engagement programs.

Marketo 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline

NuSpark Consulting

Below is our joint press release. We’ve aligned; now it’s your turn, but only if you crave more quality leads, more sales opportunities, and shortened sales cycles. Best-in-class B2B companies have aligned their sales and marketing teams which in turn has proven to drive increase revenue and ROI. Why the alignment?

article thumbnail

Confessions of a Soon-to-Be Marketing Automation Master

Adobe Experience Cloud Blog

So I flew in my team, and engaged a marketing automation consultant for a 2 day onsite, in hopes that he can help get us up and running with some of the more advanced functionality. And I know my team can’t wait to jump in and get started. It’s 8:47am and I am waiting impatiently for our consultant to arrive.

article thumbnail

Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

This week’s episode is entitled “ What Do CRM and Spirituality Have in Common? We got talking about CRM’s. Intercom user Elegant Themes added Intercom to their site and now converts 25% of leads through live chat. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

article thumbnail

8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

Work With Us 1) Buzzvil – Mastered Focus on a Particular Ad Placement for Clients Buzzvil, the South Korean mobile advertising company, specializes in lock-screen advertising to grow revenue for its clients. Although Buzzvil offers a robust suite of ad placement services, it has found continued success with lock-screen ad technology.

article thumbnail

Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth

ANNUITAS

Or we start spamming our contact list with free trial offers. Or worse – we SPEND WAY TOO MUCH on AdWords driving to free trials – and then cross our fingers. Random Act #2: More Leads; ANY Leads! Lower the scoring threshold and let those leads flow, baby! Does this somewhat gloomy description hit home?