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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

.’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Think multi-channel.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Think multi-channel.

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Rethinking Your Go-to-Market (GTM) Technology Stack in a Converged Growth Approach

ANNUITAS

and of intermediary customer interactions – e.g., channel engagements, content views, form fills, event attendance, etc. We do understand that martech proliferation is an issue , but think of it more as evolving how these technology pieces are utilized and positioned. not fully integrated and orchestrated.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Below, I've broken technology out based on how your company could use it to facilitate ABM. HubSpot CRM. Email Tools.

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Why a Powerful MarTech Stack is a Must-Have During a Recession

Sharpspring

Your CMS is the home base for your business online. When choosing a CMS, it’s incredibly important that the system integrates with all the other tools being used. Speaking of CRM, this is where you’ll track and manage every lead and customer interaction. . Automation Tools. Content Management System. Social Media.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

BenchmarkONE BenchmarkONE is an integrated CRM and marketing automation tool that seeks to make managing and maintaining both existing and potential customers easier. You can also use marketing automation to fill in the gaps in corporate operations and data.