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8 key tips for marketing to existing B2B customers

Tomorrow People

But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Use data from your CRM platform (such as Hubspot) to help you determine which segment a certain customer falls under. That’s where customer retention comes in.

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5 Ways to Approach Omnichannel Marketing Challenges

Digilant

Not only do these solutions solve for channel segmentation challenges, but they also expand brands’ visibility and improve retargeting strategies, message amplification, and frequency management. . If you’re interested in learning more about measurement and attribution solutions, schedule a live demo with one of our analytics experts here. .

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

B2B marketing automation solutions assist in making your team more productive. Marketers using marketing automation solutions can also test-run with several subject lines, copies, graphics, call-to-action buttons, variable frequencies, and more to see which emails are performing the best. f) A/B Testing. k) Proper Scheduling.

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The Ultimate Guide to Sales Projections

Hubspot

The sales team also considers the following when creating a sales projection: The economic factors that might affect the business. Business teams usually have more confidence in these decisions because they’re not made on a whim. And because these goals/targets are realistic, your sales team will be hyped to hit (or even exceed) them.

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Build a Video Knowledge Base 2.1 Common Use Cases for Video in Your Knowledge Base 2.2 How a Video Knowledge Base Boosts Your Video SEO 3. Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1