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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. to 3x faster.

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8 key tips for marketing to existing B2B customers

Tomorrow People

According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. This article shares 8 pointers to help you get started on the right track.

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How to Maximize Customer Lifetime Value in Digital Marketing

seo.co

Here’s the basic CLV formula: CLV = [Avg Order Value] x [Avg Purchase Frequency] x [Avg Customer Lifetime]. And while there’s certainly a case to be made for spending, that’s really the wrong way to look at CLV. Maintain a Knowledge Base. Having a knowledge base is important for a number of reasons.

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The Ultimate Guide to Sales Projections

Hubspot

If you’re launching a new product or feature, the sales team will try to project sales for three scenarios: the best-case scenario, the worst-case scenario, and the most likely scenario — which is usually the middle ground between the first two. Whatever the case, you’ll solve the problem quickly and get back on track.

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Build a Video Knowledge Base 2.1 Common Use Cases for Video in Your Knowledge Base 2.2 How a Video Knowledge Base Boosts Your Video SEO 3. Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Recommended Video Type: Case Study 3.7