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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). You can automate the referral program using a tool like Xoxoday Plum , right from your CRM. Can be instantly accessed.

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Content and Marketing Automation: How Both Strategies Fuel One Another

BenchmarkONE

The average customer journey these days involves a lot of self-service: we do our own research, read reviews of products and try to decipher which ones are real vs. paid or bot-generated, and then make the decision alone. . Content marketing is a great way to bring customer service into the early stages of the customer journey.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. A perceived risk challenge In buying journeys, every Unknown triggers a whole cluster of anxieties. Spreetail isn’t a warehouse or agency play, it’s an Ecommerce Marketplace Partner. Yeah right.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Chad Pollitt.

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A Complete Guide to Demand Generation [Examples + Case Studies]

Outgrow

In fact, every stage of the buyer’s journey includes some sort of demand generation tactics. Furthermore, you can optimize your funnel by using adtech, automation, and CRM. Every action you take should target moving further in the buyer’s journey. But today, demand generation marketing has a different meaning altogether.

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The Ultimate Guide to Content Marketing

BenchmarkONE

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . When you grow traffic, sales on your eCommerce store will increase. Luckily, BenchmarkONE offers a CRM and marketing automation software that makes this possible. .

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Lead generation for marketing agencies: 9 actionable strategies

Unbounce

When generating leads for a marketing agency, the approach can be quite different compared to other business types like eCommerce or SaaS. Unlike ecommerce or SaaS companies, where transactions are often one-time and quick, agencies thrive on long-term engagements. Integrate with your CRM: Use your CRM to automate the scoring process.