Lattice

MARCH 22, 2016

For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Dell targets tens of thousands of customers to drive cross-sell/up-sell. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Dell targets tens of thousands of customers to drive cross-sell/up-sell. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

SalesIntel

AUGUST 16, 2023

You can export the data to your CRM and marketing tools automatically. Data is re-verified every 90 days to maintain accuracy and avoid decay. It offers a data platform that combines project management, time management, and a CRM all in a single integrated interface. What’s more? All of this is available on a single platform.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

FunnelEnvy

MARCH 17, 2020

You find that different experiences perform better for different user segments. The more diverse and complex your buyer journey is the more you will benefit from using a predictive campaign that can take in all the data and outcomes and predict for better outcomes for your users. In predictive campaigns there is often no one winner.

Lead Ranking 59

Lead Ranking Campaigns Top of Funnel Personalization 59

FunnelEnvy

MARCH 7, 2018

Along the important dimensions that we segment customers, which include individual and account based characteristics, commercial intent seems to be the hardest to apply. These clusters represent segments of intent, so we should consider which entities we’re primarily concerned with gauging intent for.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40