article thumbnail

From 50 to 5,000 to 5 Million!

Lattice

For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Dell targets tens of thousands of customers to drive cross-sell/up-sell. EMC targets hundreds of thousands of customers.

article thumbnail

From 50 to 5,000 to 5 Million!

Lattice

For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Dell targets tens of thousands of customers to drive cross-sell/up-sell. EMC targets hundreds of thousands of customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Next Generation Platform for Account-Based Everything is Here!

Lattice

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

article thumbnail

Finding the Best Competitor to ZoomInfo – for Both SMB and Mid-Market Contexts

SalesIntel

You can export the data to your CRM and marketing tools automatically. Data is re-verified every 90 days to maintain accuracy and avoid decay. It offers a data platform that combines project management, time management, and a CRM all in a single integrated interface. What’s more? All of this is available on a single platform.

article thumbnail

8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Jon Miller is the CPO at Demandbase.

article thumbnail

10 Tips for Running Effective Predictive Personalization Campaigns

FunnelEnvy

The more diverse and complex your buyer journey is the more you will benefit from using a predictive campaign that can take in all the data and outcomes and predict for better outcomes for your users. If anyone has the same exact journey, there is less to predict for.

article thumbnail

The Reason Your B2B Website is No Longer Effective

FunnelEnvy

Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. They have Demandbase and Engagio, so it’s safe to say that Account Based Marketing (ABM) is a strategic priority. Submitted free trial form or ask an expert form.