Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. in minutes. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MARCH 22, 2016

However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

SalesIntel

AUGUST 16, 2023

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. All of this is available on a single platform. What’s more?

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

FunnelEnvy

MARCH 7, 2018

Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. To see this approach in action let’s take a look at MuleSoft.com , a B2B provider of multiple software products that solve various aspects of the enterprise API and integration problem.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

FunnelEnvy

MARCH 17, 2020

In this article we discuss best practices we have acquired from years of running predictive campaigns across a range of mid-market and enterprise clients using the FunnelEnvy platform. What Makes For More Effective Predictive Personalization Campaigns. If anyone has the same exact journey, there is less to predict for.

Lead Ranking 59

Lead Ranking Campaigns Top of Funnel Personalization 59