Remove customer guerilla
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A Guide to Allocating Your B2B Startup Marketing Budget

Sage Marketing

If you’ve already built awareness and demand for your product or service, it’s time to focus on converting prospects into customers. This is where lead nurturing activities and guerilla outreach campaigns come into play. Allocate resources to encourage satisfied customers to provide referrals and testimonials.

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[eBook] The Future-Proof Guide to Content Marketing Measurement

DivvyHQ

For example, a measly 24% reported tracking conversion metrics such as email subscriptions or customer conversions – while just 23% track production volume, or benchmark against competitors. If you work with content, you’re likely already keenly aware that getting content in front of customers has never been more challenging.

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25 Case Study Examples Every Marketer Should See

Hubspot

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot.