Industry Conferences and Seminars: How to Extract their Real Business Value
Marketing Craftmanship
FEBRUARY 16, 2017
Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. It’s often the result of poor planning, lack of creativity, outright laziness or unrealistic expectations by the companies that participate in them. If you’re not on the podium, you’ll need to be more creative.
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