B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
As you can see, there’s a huge range from lowest to highest values across the different metrics. That’s because there’s a wide range of differences in our customers and the products they sell. For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. More inventory means lower prices.
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