Engagio

JANUARY 27, 2021

(And before that he created and co-founded the popular marketing automation software Marketo. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Marketing Insider Group

AUGUST 5, 2020

Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Creates New Roles in Marketing.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Metadata

OCTOBER 6, 2021

platform ran in 2020 to find paid social media benchmarks. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

platform ran in 2020 to find paid social media benchmarks. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Tomorrow People

FEBRUARY 2, 2018

Often hailing from the C-Suite, and usually a marketing bod, but not always. Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Often hailing from the C-Suite, and usually a marketing bod, but not always. Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133