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The Ultimate Guide to PPC

Hubspot

If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille).

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Not only do you have an opportunity to generate high-quality leads, but generate lots of them. The answer is simple. When you look at the numbers, that’s hardly surprising.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

When you have a strong marketing strategy in place, you can better handle generating regular leads and scaling your business. Another great advantage of PPC management is that they always keep an eye on your direct and indirect competitors to track the keywords they are targeting and their performance.

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

Here are the top 11 native advertising trends to keep an eye on for this year and beyond. Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Work With Us What Is Native Advertising?

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

By 2021, the global automation industry is predicted to expand quite rapidly and generate somewhere in the neighborhood of $238 billion, with the largest segment being process automation. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Generate ad performance reports automatically.

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The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? This Kissmetrics infographic gets into the nitty gritty of CLV, but the simplest calculation is to multiply the profit generated by a customer per year by the number of active years, then subtract the CAC.