CPC CPM Doubleclick ROAS 
Single Grain
JULY 16, 2021
You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Branded Takeover. million impressions.
Inbox Insight
DECEMBER 18, 2018
Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. Refers to the price of 1,000 ad impressions on a web page.
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