KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Huptech Web

JANUARY 4, 2024

Arе you and е-commerce brand searching for cost-effective strategies to enhance your brand’s performance? Or a businеss ownеr looking for actual, mеasurablе results, trying to connеct with morе customеrs bеcausе traditional advertising isn’t as еffеctivе nowadays? What is Performance Marketing?

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Repurpose existing content with a message that’s more in keeping with current conditions.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

QuanticMind

AUGUST 9, 2016

I speak with so many incredibly smart and thorough paid search professionals and it’s amazing to hear so many different perspectives. Why are my campaigns stalling in terms of CPC/CPL and revenues? Enterprise search engine marketing professionals need to know how campaigns are faring, and they need to know yesterday.

Paid Search Agency 40

Paid Search Agency Enterprise Management CPL Cost per Lead 40

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

The Point

AUGUST 9, 2012

A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. A filter means that you, as the advertiser, will only accept and pay for leads that meet a certain demographic criteria. And therein is the first rule of lead filters: the more filters you ask for, the higher your CPL.

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100