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SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

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OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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SEPTEMBER 29, 2022

A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. CMOs for companies with more than 500 people? Fresh-faced Directors just starting at a new company? Your efficiency matters now more than ever.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

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DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. To that end, Facebook still shines in some situations.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

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FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? Using these tactics without regard for company dynamics and marketing maturity is reckless. Using these tactics without regard for company dynamics and marketing maturity is reckless. Most B2B companies do.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

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JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98