Metadata

SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. Your CPL or CPO after a few campaigns are just your benchmarks.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I was instantly hooked. Our ads started looking more like this—and they worked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

OCTOBER 6, 2021

To find out what’s working, we looked at what’s working for our own customers. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

DECEMBER 5, 2023

And…what if I told you we have native customer data to prove it. Here’s the ROI on $80M of spend by Metadata customers running experiments Here’s a bold claim we’re proud to stand by: our customers reap the benefits of paid ad experimentation no matter how many experiments they run. It’s not luck—it’s science. 101-500 4.3X

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

OCTOBER 6, 2021

To find out what’s working, we looked at what’s working for our own customers. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Everyone, including Sales, Marketing Ops, and Customer Success, must work together to keep campaigns flowing. Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. In fact, we encourage our customers to invest a sizable chunk of their budget in brand awareness ads on Facebook despite the channel’s low cost per click (CPC).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52