B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. A good CPL is different for every company and should be based on your unit economics. . 100k, I can likely afford to spend more per lead.
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